This made me laugh:

Who knew a product video for a ring could be this charming and funny? Congrats to Digby & Iona for hiring talented Mac Premo and show us what’s possible in the world of dry product videos. Here’s the link to the Eyes & Stars Signet ring, in case you want to buy it.

5 Comments leave a comment below

  1. You are right. A hoot-and-a-half.

    Just when I think I am about to give up on the human condition, someone or something will come along and save my day.

    Thanks to the creative spirits who persist in their efforts to nullify (bad) nonsense and promote (good) nonsense.

    Allen Simco

  2. hmm nice… That’s what we called creativity.

  3. I knew I recognized that sound – when the ring levitates it’s Jack Black’s voice in the opening of his song Master Exploder. Cool vid!

  4. That’s so awesome! I’ve always wanted a ring that had a flippy-over wax seal like in The Scarlet Pimpernel, haha. (What can I say; nerdy from a young age.) This particular ring isn’t my style, but I ADORE that they made such a funky product video!

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