On Owning It

“… Every time you use waffle words, back off from a clear statement of values and priorities and most of all, think about what’s likely instead of what’s possible, you are selling yourself out. Not just selling yourself out, but doing it too cheaply. Own your dreams. There is no better way to make them happen.”
- Seth Godin, On Owning It

2 Comments leave a comment below

  1. Hah, this is almost every company today.

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