Michael Bierut interview at Design Indaba.
Thank you for sharing! View part 1 of this interview with Michael Bierut here: http://inda.ba/1BLH5bF
Logos have no meaning without the brand story and experience. Such an important thing to remember!
Thanks for sharing this Tina. I can totally agree to the branding, for that reason, you also don’t really need a slogan. It can all be triggered with a logo in the heads of customers.
I also really resonated with the “designers curse” (term too negative, but I can’t think of a better way to quickly say it) of immediately picking up on details.
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