Thank you 84 Lumber

So much respect for Maggie Hardy Magerko, owner and president of 84 Lumber, a little-known Pennsylvania-based building material supplier, for buying 90 seconds of airtime on the Super Bowl and airing this spot. Very moving.

Read more here.

13 Comments leave a comment below

  1. Thank you,

    As a 59 year old white man I want to let you know Maggie Hardy Magerko, your courage is what makes this country great. We need to join together and fight the darkness that has befallen our nation. I was taught by my old man to judge people by their character and not their race or ethnicity and thank him for the values he instilled in me. I never met a Mexican who wasn’t one of the hardest working people I know. It’s time for use to unite, to let the republicans know that they cannot bastardize the meaning of work, and let them hear from from real working people and let them know that we are watching them and we will vote them out this midterm if they persist to encourage the racist, neo-facist agenda of president man-child. To my brothers, register and vote your conscience. This is not a left wing position, but this is a patriots position to rip the American flag from their racist, rich-boy hands and reclaim it for our own. To 84 lumbar I salute your patriotism and courage in these darkest of times.

  2. Thank you Daniel for your heart felt comment. I 100% agree. So much respect for the CEO of 84 Lumber.

  3. Thank you Maggie Hardy Magerko, for having a backbone and standing up for what is right. My respect for your company culture has just shot up 1000%. I do not know what it will take to get the very vocal minority to stop believing in scarcity when we live in a land of plenty, but I believe that you are on the right track. The more people and business leaders stand up for what is right, the sooner we can lead this country back to a culture for the common good with liberty and justice for everyone and not just for the privileged few.

  4. Thank u for your COURAGE in Superbowl ad…Much love. πŸ˜†πŸ˜†πŸ˜†πŸ˜†

  5. Thank

    u for your COURAGE in Superbowl ad…Much love. πŸ˜†πŸ˜†πŸ˜†πŸ˜†

  6. No offense, the commercial didn’t even have a purpose. In fact, it didn’t even make sense. It was nothing but a political statement, and poorly told, at the end anyway. Why would their be wooden doors on the wall? Maybe I’m just dense.

  7. @Colin: The 90 second spot aired during the Super Bowl – which pointed viewers to this video above – shows American workers unified in building the door in the wall that the mother and daughter eventually made their way through (see: stoked construction dude driving a pickup at the end of the above video).

    An emotional, and somewhat scattered advert, that inspired/provoked conversation and a bunch of feels for a lot of folks. Maybe not the best ad ever, but as a third-generation immigrant from a region affected by the attempted immigration ban it caught my attention for sure.

  8. It looks like quite a lot of people did not get this ad. It might not be the ad with the clearest message and people seem to prefer ads with only one single unambiguous message. Me, I love its humanist approach. I hope it will inspire others to make ads with positive humanist messages.

  9. thanks for the video

    wisconsin is in need of a store

  10. Unfortunately, the makers of this ad are pro wall and pro Trump. They use the emotional sway of the long journey to draw people in, only to portray Trump’s words about a door in the wall. I would recommend reading some follow up criticism about the article, the company, and the statement it actually makes.

  11. Unfortunately, the makers of this ad are pro wall and pro Trump. They use the emotional sway of the long journey to draw people in, only to portray Trump’s words about a door in the wall. I would recommend reading some follow up criticism about the article, the company, and the statement it actually makes.

  12. ^ exactly.

  13. Please excuse me for putting up a comment as a non-US resident and a de-fact foreigner to USA – albeit, one with a great ambition to come to the great country and allow my three-year-old to grow up in a community I have never had a privilege to be a part of.

    That being said, I honestly believe that having a strong system in place, like the one everyone keeps opposing (the wall) and other non-physical boundaries, will make the US an even stronger country – not weaker.
    And I can speak about it, since I’ve been on both receiving ends of the story.

    I come from a small country in the region of Balkans. A country that has been a great peacekeeper at times, a strong military force (for both the good and bad reasons), an closed border system and an open border system.
    What I can tell you, from experience, is that having a strong border system has kept us strong AND fair. A non-selective open border system, has brought nothing but misery and downturn.

    What is being currently suggested, I do not see as an issue. Not if you are willing to respect the country you are coming to and adhere to common laws. And I’d like to remind you, I hope to go through that very complicated system myself in the near future.

    It is my firm belief that the “walls” and “bans” are not in vain and are not unfair. What is unfair is, when you tell people: “come, you are welcome!”, and then once they come to the door the odd, unruly and disrespectful ones get to go through….while the well-mannered, educated and respectful ones are kicked, stomped and spat on.

    I see this as a new set of rules.
    Rules that have to be respected, and are very clear.
    And as a hopeful future immigrant, to the Great United States of America, I welcome them – however tough they may be for me and my family.

    Sorry about the rant, and I hope that you guys don’t mind it.