Upside down Funnel

Ben chestnut on funnels

“I told my friend that we discovered this “upside down funnel” approach in the early days, and never really grew out of it (because it’s worked). When you see our strange billboards that don’t even say our name, or when you see our random “high five” shirts, vinyl toys, or hear ridiculous radio ads, just know that they defy logic because they’re for our existing customers. We’re not going for new leads, let alone conversions or whatever they teach you in Marketing 101. We’re going for customer service. Which, by the way, leads to leads.”
- Ben Chestnut, Co-Founder Mailchimp

Read Ben’s full post. It’s wonderful.

Silence

“Sometimes one creates as significant an impression by remaining silent.”
- Dalai Lama

(via Moo Luxe)

Trust

“To be trusted is a greater compliment than to be loved.”
- George MacDonald

Jokes

“The best ideas come as jokes. Make your thinking as funny as possible.”
— David Ogilvy

(via quotesondesign)

Vacation

“Not that she didn’t enjoy the holidays: but she always felt—and it was, perhaps, the measure of her peculiar happiness—a little relieved when they were over. Her normal life pleased her so well that she was half afraid to step out of its frame in case one day she should find herself unable to get back.”

- Jan Struther, Mrs. Miniver

And, I am back from my trip to Europe!

Pursuing what you love

“If everyone had the luxury to pursue a life of exactly what they love, we would all be ranked as visionary and brilliant. … If you got to spend every day of your life doing what you love, you can’t help but be the best in the world at that. And you get to smile every day for doing so. And you’ll be working at it almost to the exclusion of personal hygiene, and your friends are knocking on your door, saying, “Don’t you need a vacation?!,” and you don’t even know what the word “vacation” means because what you’re doing is what you want to do and a vacation from that is anything but a vacation — that’s the state of mind of somebody who’s doing what others might call visionary and brilliant.”
- Neil deGrasse Tyson

Neil deGrasse Tyson on the secret of genius

Ideas

“One should not be too distracted by definitions. Ideas transcend definitions.”
- Neil deGrasse Tyson

(via)

Culture

“Cultures aren’t so much planned as they evolve from that early set of people.”
― Jeff Bezos

History

“Work Hard, have fun, make history.”
― Jeff Bezos

Mental Bandwith

“Before internet connectivity poured from the sky, I was able to get on a train, plug in my Mac and have nothing to do for four hours but write. And so I wrote. I once bought a round trip ticket to nowhere just to eliminate every possible alternative… pure, unadulterated mental bandwidth.”

“Do you have three minutes?” The conservation of mental bandwidth, by Seth Godin

Storytelling Tips

Good stories are about challenge or conflict. Without these elements, stories aren’t very interesting. The compelling part of a story is how people deal with conflict–-so start with the people and the conflict.

10 Storytelling Tips to be more persuasive

The Moon Does Not Fight.

“The moon does not fight. It attacks no one. It does not worry. It does not try to crush others. It keeps to its course, but by its very nature, it gently influences. What other body could pull an entire ocean from shore to shore? The moon is faithful to its nature and its power is never diminished.”
- Deng Ming-Dao

Feeling Safe

“Leadership is about making people feel safe. When someone feels heard, they feel safe.”
- Simon Sinek

To Be Authentic Is To Be Imperfect

“Authenticity is about imperfection. And authenticity is a very human quality. To be authentic is to be at peace with your imperfections. The great leaders are not the strongest, they are the ones who are honest about their weaknesses. The great leaders are not the smartest; they are the ones who admit how much they don’t know. The great leaders can’t do everything; they are the ones who look to others to help them. Great leaders don’t see themselves as great; they see themselves as human.”
- Simon Sinek

Time Enjoyed Wasting

Time Enjoyed Wasting

Time Enjoyed Wasting is not Wasted. Beautiful lettering by Patrick Cabral found over on Jessica Walsh’s and Timothy Goodman’s 40 Days of Dating Experiment Site.

The Art of Conversation

“The power of preserving silence is the very first requisite to all who wish to shine, or even please in discourse; and those who cannot preserve it, have really no business to speak. … The silence that, without any deferential air, listens with polite attention, is more flattering than compliments, and more frequently broken for the purpose of encouraging others to speak, than to display the listener’s own powers. This is the really eloquent silence. It requires great genius—more perhaps than speaking—and few are gifted with the talent…”

- Martine’s Hand-book of Etiquette, and Guide to True Politeness

Like, Trust, Admire

“We only want to link up with people whom we like, admire, and trust. … We do not wish to join with managers who lack admirable qualities, no matter how attractive the prospects of their business. We’ve never succeeded in making a good deal with a bad person.”
- Warren E. Buffett

To the Shareholders of Berkshire Hathaway Inc.

(via)

Manipulation

“No one can manipulate anyone else. In any relationship, both parties know what they’re doing, even if one of them complains later on that they were used.”

- Paulo Coelho

Clients + Designers

“Many people believe that great designers get great clients. It’s the other way around.”
— Seth Godin

A quote from this fantastic Seth Godin CreativeMornings talk.

Conversations

“The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself; he who goes away pleased with himself and his own wit is also greatly pleased with you.”
- Jean de La Brùyere

(via The Happiness Project)

Kindness

“What I regret most in my life are failures of kindness.”
- George Saunders

George Saunders’s Advice to Graduates

Qualities of Creative Leaders

01. High standards of personal ethics.
02. Big people, without pettiness.
03. Guts under pressure, resilience in defeat.
04. Brilliant brains — not safe plodders.
05. A capacity for hard work and midnight oil.
06. Charisma — charm and persuasiveness.
07. A streak of unorthodoxy — creative innovators.
08. The courage to make tough decisions.
09. Inspiring enthusiasts — with trust and gusto.
10. A sense of humor.
- David Ogilvy

David Ogilvy on the 10 Qualities of Creative Leaders

Ogilvy’s Principles of Creative Management

“The best way to “install a generator” in a man is to give him the greatest possible responsibility. Treat your subordinates as grown-ups — and they will grow up. Help them when they are in difficulty. Be affectionate and human, not cold and impersonal.”
- David Ogilvy

From Maria’s wonderful post on David Ogilvy’s Principles of Creative Management

Gardens, no buildings

“… great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.”
- Seth Godin

Read the full post: Gardens, not buildings