“I told my friend that we discovered this “upside down funnel” approach in the early days, and never really grew out of it (because it’s worked). When you see our strange billboards that don’t even say our name, or when you see our random “high five” shirts, vinyl toys, or hear ridiculous radio ads, just know that they defy logic because they’re for our existing customers. We’re not going for new leads, let alone conversions or whatever they teach you in Marketing 101. We’re going for customer service. Which, by the way, leads to leads.”
- Ben Chestnut, Co-Founder Mailchimp
Read Ben’s full post. It’s wonderful.
“Not that she didn’t enjoy the holidays: but she always felt—and it was, perhaps, the measure of her peculiar happiness—a little relieved when they were over. Her normal life pleased her so well that she was half afraid to step out of its frame in case one day she should find herself unable to get back.”
- Jan Struther, Mrs. Miniver
And, I am back from my trip to Europe!
“If everyone had the luxury to pursue a life of exactly what they love, we would all be ranked as visionary and brilliant. … If you got to spend every day of your life doing what you love, you can’t help but be the best in the world at that. And you get to smile every day for doing so. And you’ll be working at it almost to the exclusion of personal hygiene, and your friends are knocking on your door, saying, “Don’t you need a vacation?!,” and you don’t even know what the word “vacation” means because what you’re doing is what you want to do and a vacation from that is anything but a vacation — that’s the state of mind of somebody who’s doing what others might call visionary and brilliant.”
- Neil deGrasse Tyson
Neil deGrasse Tyson on the secret of genius
“Before internet connectivity poured from the sky, I was able to get on a train, plug in my Mac and have nothing to do for four hours but write. And so I wrote. I once bought a round trip ticket to nowhere just to eliminate every possible alternative… pure, unadulterated mental bandwidth.”
“Do you have three minutes?” The conservation of mental bandwidth, by Seth Godin
Good stories are about challenge or conflict. Without these elements, stories aren’t very interesting. The compelling part of a story is how people deal with conflict–-so start with the people and the conflict.
10 Storytelling Tips to be more persuasive
Time Enjoyed Wasting is not Wasted. Beautiful lettering by Patrick Cabral found over on Jessica Walsh’s and Timothy Goodman’s 40 Days of Dating Experiment Site.
“The power of preserving silence is the very first requisite to all who wish to shine, or even please in discourse; and those who cannot preserve it, have really no business to speak. … The silence that, without any deferential air, listens with polite attention, is more flattering than compliments, and more frequently broken for the purpose of encouraging others to speak, than to display the listener’s own powers. This is the really eloquent silence. It requires great genius—more perhaps than speaking—and few are gifted with the talent…”
- Martine’s Hand-book of Etiquette, and Guide to True Politeness
“We only want to link up with people whom we like, admire, and trust. … We do not wish to join with managers who lack admirable qualities, no matter how attractive the prospects of their business. We’ve never succeeded in making a good deal with a bad person.”
- Warren E. Buffett
To the Shareholders of Berkshire Hathaway Inc.
“Many people believe that great designers get great clients. It’s the other way around.”
— Seth Godin
A quote from this fantastic Seth Godin CreativeMornings talk.
“The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself; he who goes away pleased with himself and his own wit is also greatly pleased with you.”
- Jean de La Brùyere
(via The Happiness Project)
“What I regret most in my life are failures of kindness.”
- George Saunders
George Saunders’s Advice to Graduates
01. High standards of personal ethics.
02. Big people, without pettiness.
03. Guts under pressure, resilience in defeat.
04. Brilliant brains — not safe plodders.
05. A capacity for hard work and midnight oil.
06. Charisma — charm and persuasiveness.
07. A streak of unorthodoxy — creative innovators.
08. The courage to make tough decisions.
09. Inspiring enthusiasts — with trust and gusto.
10. A sense of humor.
- David Ogilvy
David Ogilvy on the 10 Qualities of Creative Leaders
“The best way to “install a generator” in a man is to give him the greatest possible responsibility. Treat your subordinates as grown-ups — and they will grow up. Help them when they are in difficulty. Be affectionate and human, not cold and impersonal.”
- David Ogilvy
From Maria’s wonderful post on David Ogilvy’s Principles of Creative Management
“… great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.”
- Seth Godin
Read the full post: Gardens, not buildings