NYC Subway Tattly

MTA Subway Tattoos

Team Tattly is giddy over today’s long-awaited launch of the New York City Subway Set. We are working on collaborations with brands we love and we figured, since we are based in NYC, it would be lovely to start with a homage to the beautiful subway signage. If you want to know a bit more about the history of how the signage system came about, AIGA has a great article on this. And if you want to sport a Subway Tattly, head this way.

Tattly = 2 (Birthday Sale 50% off)

Tattly Birthday

Exactly two years ago, I launched Tattly aiming to fix the broken aesthetic of temporary tattoos. Never in a million years would I have expected it would grow into what it is today. We started with 15 designs and now look at a roster of over 300 and 80 contributing artists. In the past two years we have shipped to over 90 countries and are represented in over 400 stores worldwide. Needless to say, growing Tattly has been quite a learning experience for me and my hardworking team: Rusty, Yoko, Bekka, Jen, Julia, Sarah, Natalie, Brad, Nic and Kate. I am incredibly fortunate to work with such a smart, hardworking and fun group. In the end of the day, a company is nothing else but a group of likeminded humans, making it all happen. And boy, they do make things happen! I heart my team!

We are celebrating with a 50% (!) discount from now until Sunday midnight (EST). This is our one and only sale for the year.

Confetti Toss! Happy our Tattly birthday to you!

National Stationery Show


There will be just a sprinkle of posts over the coming days as I’ll be working the Tattly booth at the National Stationery Show. We are at booth #1329, come and say hi! We’ll tatt you up!

(from left to right: Bekka, Sarah, Natalie)

NYC Tattly Summer Randomizer Tour

tattly randomizer

To celebrate summer, Tattly is sending Vending Machines on a tour around the streets of New York City. Tattly partnered with some of their favorite spots to bring you an extra little surprise for just 25¢! Check the Randomizer Store Tour list for locations!

Hat tip to Rusty, for making this happen!

Zachary Smith

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Who’s with me that these designs by Zachary Smith would make fab Tattly temporary tattoos?

Le Phant

Le Phant Elephant Tattly

Le Phant Elephant, by the talented Greg Pizzoli. Wrooommmm. Wroooommm.

On Copycats

on copy cats

Earlier today, I opened a package that entailed a product sample of our biggest and most blatant Tattly copycat. Seeing them online is one thing, holding the actual product in my hands, another. After a rollercoaster ride of emotions, I arrived at the sentiment expressed in the above animated gif. Team Tattly on the left. Copycat on the right.

Yup, we are better dancers.


Makers Gonna make

Makers Gonna Make Tattly just launched. Design by Jude Laundry.

Happy Easter

happy easter

(Eggs decorated with Tattly!)

Meta Easter Egg

Hen on Easter Egg

Our friend Sarah used the Tattly Rooster to decorate an Easter egg. All kinds of meta and fantastic.


Tattly Toolstattly_fiona_richards_pliers_web_applied_04_grandetattly_fiona_richards_ax_and_hammer_web_applied_03_grande(photos by Julia Robbs>)

The anticipation for today’s Tattly launch has been killing me for weeks! We just uploaded Ax and Hammer, Pliers and Ax and Log by the wonderful Fiona Richards. It doesn’t get any better, or does it?


tattly gift fair

Today and tomorrow team Tattly will be showing at the New York International Gift Fair! If you are going to be there, stop by and say, “hi.” We’ll be giving away Tattlys. Our booth is number 5208 in New York’s Newest Division.

Friendship Bracelet Tatty

Team Tattly just launched friendship bracelets (blue / pink) designed by Julia Rothman. My daughter is going to go nutty over this one.

Tattly Gift Card

Team Tattly launched Gift Cards last week! Nothing better than the recipient choosing the perfect Tattly for themselves. Right? And, to make it more personal, we offer the option of a beautifully handwritten note, by no other than Jen Mussari. Boom!

Tattly Gift Cards are redeemable for any product at and will never expire.

Just launched: Tattly Gift Site

For the past few months my team has been working hard on a brand new gifting site for Tattly. And today’s the day, we finaly launched All of our gift items will conveniently live at one place where it’s simple to purchase, ship and send a little handwritten note to anyone in the world. My team thought of everything and even made it easy to ship to multiple people at different addresses in a single transaction.

You can now get gift cards, choose between three gift sets and the 6-month-Tattly-subscription is finally back!

A big thank you to Yoko for the design, Rusty for concepting and managing the project, Oak for building the site and to Julia for her photomagic.

Let us know what you think:

Just Another Day at Tattly

If you ever wondered who is taking care of customer support at Tattly, here’s your answer.

(File that under “ILoveMyTeam”. Also, you can get that costume here.)


Simply Yay! No need to say more.

Tattly Halloween Give Away

What would you say if told you that you could get 50 Halloween Tattlys for free? Starting now, every day this week, we will be giving away 100 sets of 50 limited edition Halloween Candy Tattly, designed by Julia Rothman. Hand them out on Halloween and make the kids run around with joy! Totally dentist approved!

The first 100 batch are up for grabs NOW! When today’s batch is gone, the site will tell you, where to check to see where the next one goes up! We’re going to spread out the announcement over different times so that everyone gets a fair chance to grab Tattlys for Halloween.

(Unfortunately this is for US residents only. My apologies to people outside the US.)


I have a new favorite Tattly, the Butterfly by Fiona Richards.

New Tattly Packaging

Team Tattly is quite excited about today’s launch of our brandnew set packaging. Our 12 sets now come in a visual sleeve, printed on beautiful Mohawk paper. Each set contains 8 Tattly (all made in the US) and retails at $15. The photos are by our amazing photographer Julia Robbs.

I am so incredibly proud of my hardworking team. Without them Tattly would never be what it is today! Please allow me to give my team a virtual-blog-ovation: Yay for Rusty, Bekka, Yoko, Julia, Mary and Jen!

Check out our 12 sets!

Interested in carrying Tattly in your store? Go here.

Tattly + NYC Gift Fair

This coming weekend will be big for Team Tattly: We are going to have a booth at the New York International Gift Fair.

If you are interested in carrying Tattlys at your store, stop by to say, “hi.” We’ll have catalogs, order forms, and product samples for you to check out. You can find us at booth #5633! And of course, we will be applying Tattly!

Are you also attending the fair as a seller? If so, which brand do you represent and where is your booth? Leave a comment!

Aspiring to be an ….

One day, I will be an Emailer Extraordinaire. I can honestly say, I am currently failing badly at it.

A Tattly designed by no other than John Boardley, force behind I Love Typography and Codex.

Tattly = 1 | Things I’ve Learned

Today’s a big day! Tattly, my designy temporary tattoo business, is turning one!

In the past year, we’ve shipped to over 90 countries, had over 15k orders, went from 15 designs a year ago to over 225 today, became best friends with Uline and have bought over 60k postal stamps.

I’d like to take this occasion and share a few things I learned along the way:

1. Never hesitate to challenge a status quo

Temporary tattoos have been around forever. I didn’t invent anything new, but, I was able to put a new spin on it by having professional artists create the designs and making sure that they are produced in the US with the highest quality standards. I admit, I never expected the success we’re having, but now, looking back, it actually makes total sense.

Never hesitate to challenge a status quo of a product or service that already exists. Put your own spin on it, stamp it with your personality and you might redefine an entire industry.

2. Don’t outsource things you care about

In preparation of launching Tattly, we looked into fullfilment centers, thinking that’s not something we should handle ourselves.

But we also knew exactly how we wanted the envelopes to look and feel. It was important to us that a customer would get excited from the minute they spot our envelope in their mailbox. We wanted to make sure that they felt as our tattoos were packaged and shipped with a lot of care.

We picked thick kraft envelopes which we decorate with a custom Tattly address stamp, a nicely designed address label and lots and lots of real stamps.

We realize that putting multiple stamps on an envelope is time consuming and we’d be much more efficient printing a digital stamp. But, let’s be honest, that doesn’t look pretty. Yes, we go the extra mile and it pays off!

Every day we have lots of folks tweeting images of their Tattly envelopes! Tattly is living proof that people appreciate the extra care that goes in. And I don’t think a fully automated fulfillment center would be able to replicate the same feel.

But, of course, on the same token, there are things that I was more than happy to outsource because they are simply not of our expertise. I immediately hired an accountant to make sure sales tax and all that jazz is professionally taken care of and not keeping me up at night. And we made sure we were using a e-commerce platform that helps us run our shop smoothly, in our case, we chose to go with Shopify. And, of course, I got business insurance, right form the start.

3. Don’t be shy. Ask for advice.

Two days after we launched Tattly we got a wholesale catalog inquiry from a very prestigious museum store. It didn’t occur to me that stores might actually reach out to me to sell Tattly. (duh!)

I started reaching to friends that have gone through a smimilar e-commerce experience and asked for advice.

I am incredibly grateful for conversations I had with Raul Gutierrez who helped launch 20×200 and Jim Coudal, force behind Field Notes.

They both were extremely generous in sharing insights, things they’ve learned starting their businesses.

People are open to share and help you get started. Just ask!

4. Grow a thick skin + hustle

My advice to anyone launching a product or service, that is welcomed with a lot of enthusiasm; get ready for copy cats. We have come across a few stores that are trying to copy our idea, one by one. Our response? Hustle! We are and will stay ahead of them.

5. Prepare for success

I admit, I wasn’t prepared for the success. Luckily I was able to scale up very quickly and keep up with demand, which probably comes with the nature of the temporary tattoo business. This might not have been possible if I sold something with a much longer product cycle.

So, ask yourself, what if I get a ton of orders within the first few weeks? Can my business scale? Do I have a plan on how I will do that? Am I building my business on a system that will allow me to grow?

6. Being nice is the only option

This rule applies to every aspect of your business. Employees, vendors, wholesalers and of course, customer support. Be kind, generous and show that you care. You’re just starting out, so you’ll make mistakes. But when you’re kind and generous they’ll forgive you and come back.

7. Your team is everything

This past year, would not have been possible without my truly *amazing* team (pictured below). They are young. They are smart. They are fun and most of all, they are not afraid to work hard. Please meet team Tattly:

From left to right: Mary, Rusty, Julia, Yoko, Bekka, (moi) and Jen.

To celebrate our 1 year birthday, all Tattlys are 50% off from today until end of day sunday. (Our first sale ever!) Just use the discount code “1YEAROLD” during check out.

And, to celebrate we are offering an Everything Pack with 242 designs, a homage to last year’s everything set that held an adorable 15 designs. It comes in a limited edition pouch, with a design by Arianna Orland. There’s only a 100, so grab one before this collector’s item is history!

Happy Tattly Birthday everyone!

Thanks to our fab models Carly, Kevin and Yoko.

Cartolina Tattly

(Photo by Julia Robbs)

I am so excited that we launched the Cartolina Tattly Set today. The designs are by the wonderfully talented Fiona Richards and definitely will look like the real deal, but then, luckily wash off after 3-4 days!