My favorite perk of running Tattly is that I get to collaborate with talented individuals like Christoph Niemann. Yesterday, we launched a new set with his designs, it’s called The Petting Zoo. And my kids are crazy for them.
And now you can wear more of his art on your skin. Enjoy!
The Tattly Super Set is a tin can filled with our 100 most popular temporary tatto designs. It’s been my secret INSTANT FUN BUTTON for the last 5 years! My friends and my kids know, I carry one with me at all times. Let me tell you, its contents can turn any boring meeting around. A playdate gone sour? I pull out the Super Set and giant waves of smiles flood over everyone involved! A boring dinner party? I pull out the Super Set and even the most reserved dinner guest will eventually find a good spot to slap a Tattly on. IT WORKS!
Basically, every aunt/uncle, grandparent, boss and college student should own a Super Set. And yes, friends have invited me to dinner and then texted me the day of, gently asking, ‘You’re bringing your Tattly Tin Can, right?’ Whatever gets you to be the popular one, right? FUN TIMES GUARANTEED!
This is the third edition of Tattly’s Super Set: The 100 most popular Tattly enclosed in one cool hinged-lid tin.
If you order before 11:59pm EDT today, you get 50% off, during the annual birthday sale!
Today’s a big day! It’s been exactly 5 years since I announced the birth of Tattly. My team made me look back and share 5 things I’ve learned:
It takes a small village to run a physical product company.
When I started Tattly I had no idea what I was getting myself into. Being a User Interface Designer, I knew nothing about selling physical goods. I assumed that at the most I would end up with a company that I could feed with two pizzas, meaning 6 people max. False. We are currently 12 full-timers and 4 part-time helpers. We could easily hire 4 more folks but have to hold out until our sales allow us to. Tattly is an entirely bootstrapped company and every new hire is a milestone. Just like raising kids, it takes a small village to run a company like Tattly.
Trust breeds magic.
From the beginning days of Tattly I hired young, motivated smart folks, that were as excited as I am about developing a physical product company. None of them had any prior experience. But they had some serious HUSTLE. We all learned as we went along. I trusted them with building Tattly, sometimes with things I probably shouldn’t have trusted them with. But that’s ok, because trust is the biggest compliment of all. Over the past few years, this theory of mine has proven successful: Hire young folks that thrive when asked to figure stuff out, that are motivated and self-driven. Then, simply step out of their way. Let them know you trust them and watch them embrace the challenges and watch them over deliver. Trust breeds magic!
You have to embrace inventory tracking. And sales.
When you sell a physical good you need to know how many you have in stock. At all times. Seems trivial? Well, it took me a few years to finally implement a inventory management system (Netsuite). Best thing we’ve ever done. And, then just this year, I finally embraced selling as an art form. Guess what, your product doesn’t sell itself. You have to tell people about it. I had to learn that you can do see in really elegant, tasteful and fun ways.
The extra layer of love gives the product soul.
At Tattly we try to sprinkle a possibility of a smile into everything we do. How? If you subscribe to our newsletter, you might have noticed our love for puns! Ever ordered something online? Then you might have come across the messenger pigeon coordinates on our invoice! Did you ever stumble upon our Error 404 page? You should! Or my favorite: A few years ago, when we launched an invisible Tattly on April Fools day, designed by Mario The Magician. Just thinking about it still makes me laugh! I believe that these little possibilities of a chuckle are what give our brand soul.
Never underestimate the power of confetti.
I firmly believe that every business needs a confetti drawer. When you order on Tattly.com you have the option to add confetti during the check-out process. And sometimes we randomly add some to orders, because we think the customers would appreciate it. But don’t worry, when we do add confetti, we do it respectfully, and include a “CAUTION CONFETTI INSIDE” sticker on the package. Because, you know, messy.
If you have followed my blog for a while, you might know that we have a birthday tradition at Tattly: We celebrate our birthday by giving our customers 50% off. Use discount code TATTLYTURNS5 for 50% off your order, this week only.* This only happens once a year so be sure to place your order before 11:59pm EDT 7/15/2016.
Look, it’s a commercial, for Tattly!
Our studio community neighbors, Mac Premo and his team produced and directed the fun, colorful, and energetic Tattly commercial that will be played before the 5 Seconds Of Summer Summer 2016 tour performances in Toronto, New York, San Francisco and Dallas. We are talking BIIIIIIG screens! You will be able to find me in the audience of the NYC concert, most likely tearing up, when it comes on. Tattly sure keeps my life eventful!
Thank you Mac Premo and team. You are the best!
A few weeks ago I got a call from my friend Mark at MailChimp in which he asked: “What would you say if we made a commercial on Tattly for Viceland TV?” Needless to say, I nearly fell off my chair. Sure enough, a few weeks later, Vice and their huge crew showed up at Tattly HQ and filmed a day straight. And above is the end product, which you can also see here. How cool is MailChimp? For a small bootstrapped company like Tattly, generous PR gestures like this one are a big deal.
MailChimp was part of Tattly from the very beginning. In fact, when I started the project, almost five years ago, I ran out of money and didn’t have the funds to print the first batch of tattoos. Rusty who helped me at the time had the idea to add a sponsored bonus Tattly in every order. We pitched the idea to MailChimp and they said yes, which allowed us to get production going. Interesting fact: MailChimp knows the pain of being a bootstrapped company. They are still, years later, privately held, which I think you can sense when you pay a bit of attention. They are and have been generously supporting creative projects around the world. (I myself fall into this category also with CreativeMornings. MailChimp was our first global partner) I consider them a “angel investor of the creative world” not just with Tattly but with many other conferences, magazines, experimental-creative-you-name-it-proejcts. Their generous support is making a real difference.
Thank you MailChimp. Tattly (and the rest of the creative world) loves and appreciates you.
Their unique fragrance was created in collaboration with Agilex Fragrances, and includes notes of Dewy Fuchsia Petals, Pink Poppies, Ylang Ylang, and Poplar Wood. Next time, instead of a bouquet of flowers for that special someone, bring a Perennial Set instead.
Work at a fragrance house or beauty company? We also do custom tattoos with fragrance.
Over the past few months I have developed a slight Monstera leaf obsession and am happy to be wearing them on my skin now. Also, if you buy one this week, you’re entering a give-away for one of Vincent’s beautiful prints.
What an absolute honor to have been featured on The Today Show! NATIONAL TV EVERYONE! My heart! I am having all the feels! For a small bootstrapped company like Tattly, this is huge! I want to thank all the people involved in making this happen! I wish I could hug you all! Watching the segment made me tear up, here’s why.
Tattly just launched this stunning Watercolor Feather Set by Natasha Lawyer. So excited!
What an exciting last day of 2015 for team Tattly! Our Tattly Parlor is featured in The New York Times! Here’s the article. (Not to brag but we made the Style’s section twice in 6 months! Here’s the article from just a few months back.)
Team Tattly killed it in 2015: We moved offices, were part of the Easter Egg Roll at the White House, launched collaborations with Naughty Dog (of Sony) and Sesame Street, we were part of Art Basel, we brought old Masters back to life at Christie’s and opened a Tattoo Parlor. And we paid over $750,000 in royalties to our artists.
Time to celebrate! 2016 here we come!
Last Friday team Tattly launched a collaboration with Sesame Street! (Yes, my head is nearly exploding!)
psst..: Take 35% until the end of day today with Discount code THANKS35