does sex really sell?

At_first_glance_1_4

This Adweek article (pdf) analyzes a recent survey conducted by MediaAnalyzer (pdf) on ‘Does Sex Really Sell?’. It shows the viewing patterns of how the men and women survey respondents look at sexual and non-sexual advertising. It’s a revealing look at how differently men and women view print ads.

(via design*notes)

5 Comments leave a comment below

  1. Those damn arrows are in the way!
    :-)

    Matthias
    Oct 26th, 2005 / 4:07 pm

  2. So woman skip the boobs altogether? Thats just weird.

    Enzo
    Apr 24th, 2007 / 9:52 am

  3. yea right, woman look too

    ty
    Apr 24th, 2007 / 10:10 am

  4. I can’t speak for all women, but if the boobs are that big, it’s the first thing I look at. Then her face. Then whatever it’s selling, then I’m done.

    Kortnee
    Apr 24th, 2007 / 11:26 pm

  5. My conclusion is that sex doesn’t sell in this advertisement, since the male’s didn’t read what was advertised, they only looked at the girl and if the target group is woman, they probably should have used an other type of girl in the advertisement (or are they advertising free breast enlargements with a chilli burger meal?)

    Me
    Apr 25th, 2007 / 2:22 am