hilarious. i am a copywriter and you’re right. i don’t care about the font and i fail to see why it should take four days to choose a colored background or card stock — it’s not like the printer isn’t going to F it up anyway. it’s just a flier for crying out loud; don’t build your portfolio around it! i worked for hours to choose a word that would grab someone’s attention. your font doesn’t matter. though, i do admit … the SIZE of the font does. haha … size ALWAYS matters. ;)
Quite honestly – and please realize I am trying my Utmost to be honest – I think the font does matter as much as people matter. I think the key is knowing when to do what and why. Let me explain: Fonts are like magic pellets in the brain – you think they are worth nill but they captivate you like mere words never could. Words are chaff, font and design are gold.
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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I’ve seen some copywriters sneer at this piece, as a copywriter (with, ahem, a sense of humor), I thoroughly enjoyed this.
Sep 10th, 2007 / 9:07 pm
hilarious. i am a copywriter and you’re right. i don’t care about the font and i fail to see why it should take four days to choose a colored background or card stock — it’s not like the printer isn’t going to F it up anyway. it’s just a flier for crying out loud; don’t build your portfolio around it! i worked for hours to choose a word that would grab someone’s attention. your font doesn’t matter. though, i do admit … the SIZE of the font does. haha … size ALWAYS matters. ;)
Sep 11th, 2007 / 1:52 pm
Quite honestly – and please realize I am trying my Utmost to be honest – I think the font does matter as much as people matter. I think the key is knowing when to do what and why. Let me explain: Fonts are like magic pellets in the brain – you think they are worth nill but they captivate you like mere words never could. Words are chaff, font and design are gold.
Sep 17th, 2007 / 10:39 am