Unveiling a solution is arguably the most harrowing aspect of the creative process. In our last post we talked about how we can work to better service our clients. In this one, I’ll share some of the best responses we have to questions that can often derail an otherwise effective solution.
Tina, this made me laugh. I think every designer has encountered one of these comments at least once. Your post above is a good follow up to this one too. Sometimes I forget that design is a service – you’re in the services business and clients are customers. Obvious, but you have to remind yourself once in a while when you feel like gritting your teeth and telling the client off for saying, “well, I don’t like brown”.
Oct 15th, 2007 / 5:12 pm