Innovative Minds Don’t Think Alike

“I HAVE a DVD remote control with 52 buttons on it, and every one of them is there because some engineer along the line knew how to use that button and believed I would want to use it, too,” Mr. Heath says. “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.”

Innovative Minds Don’t Think Alike, by Janet Rae-Dupree

2 Comments leave a comment below

  1. A bit of diversity – in Russian we have an opposite saying: “Fools have similar thoughts” (“У дураков мысли сходятся”).


  2. Didn’t Apple turn this thinking on its head with the simple Front Row remote for the all-in-one iMac, now supplied with all notebooks too?