Christopher Doyle ™

This made me smile: Sydney-based designer Chris Doyle has obviously done too many large identity projects recently – he decided to create a set of guidelines for himself as he began wondering ‘how my personal identity would be documented if it were considered in graphic design terms’.

386_cd_cover

386_cd_3
color palettes

386_cd_6
‘incorrect use’

Read the entire post over at johnsonbanks.co.uk.

(thank you jon)

8 Comments leave a comment below

  1. Looks really cool :-D It would be great to see whole “Guidelines” though..

  2. This is a very clever idea.

    They say the best designs are the ones that make you wish you had thought of it first!

    (I wish I had though of this…)

  3. Ohh…even if I didnt think of this first, I will make my own one. I just had a life crisis going through what kind of style I should dress..I tried to change it but came back to my old… :) I need one of those.
    / L

  4. oh my word, this post made me laugh, but the creativity of it is great! i just keep thinking what my own would look like…

  5. oh my word, this post made me laugh, but the creativity of it is great! i just keep thinking what my own would look like…

  6. Hi there. I was able to meet Chris where he worked and i have to say have never met a man so talented , intelligent and the nicest guy.

    You can download the full PDF here
    http://brandtao.wordpress.com/2009/01/22/personal-brand-identity-guidelines/