Trade 10 Facebook Friends for a Whopper

Burger King has introduced a new Facebook application that is getting lots of attention – “Whopper Sacrifice.” The concept is essentially this: delete 10 of your Facebook friends and get a free Whopper. Each time you remove someone, that action is broadcast to your news feed – apparently, not a big deal to users so far, as more than 50,000 friends have already been sacrificed. Hilarious!

13 Comments leave a comment below

  1. Awesome! I could think of 10 friends fit for sacrifice….those whoppers are tasty…

    Rocio@ Shake and Shift Design
    Jan 9th, 2009 / 1:58 pm

  2. Totally did this the other day, only to find out they won’t ship to Canada. Guess those friends got sacrificed for nothing. Hope my mom doesn’t mind.

    Pat
    Jan 9th, 2009 / 4:55 pm

  3. haha that is so funny! just sent it to all my work buddies, saying that it is definitely worth a try, since most of their facebook friends are not their real friends anyway. harhar….

    denis
    Jan 9th, 2009 / 5:31 pm

  4. Oh man, I wish I would have known this before cleaning out my friends list last week!

    Mishka
    Jan 9th, 2009 / 7:13 pm

  5. can’t you trade them and resign them again?

    marchi
    Jan 10th, 2009 / 12:54 am

  6. All I can wonder is what reason they had for doing this. Why would a brand want to be affiliated with the idea of loosing/getting rid of friends?

    ben
    Jan 10th, 2009 / 12:07 pm

  7. If I de-friend 10 people a day do I get 10 orders of small fries?!

    Ryan
    Jan 10th, 2009 / 5:29 pm

  8. This was a great campaign, as Burger King found a way to capitalize on an already existing desire of Facebook users: To trim down their friend list.

    http://thefutureofads.com/2009/01/09/burger-king-lets-people-sacrifice-friendships-for-whoppers/

    Cory O'Brien
    Jan 10th, 2009 / 6:16 pm

  9. he he – hilarious! love it.

    Kristine
    Jan 11th, 2009 / 10:50 am

  10. I make a habit of culling “friends” every month or so. Wish I knew about this sooner and would have saved up.

    alsoran
    Jan 11th, 2009 / 10:58 pm

  11. I make a habit of culling “friends” every month or so. Wish I knew about this sooner and would have saved up.

    alsoran
    Jan 11th, 2009 / 11:00 pm

  12. I make a habit of culling “friends” every month or so. Wish I knew about this sooner and would have saved up.

    alsoran
    Jan 11th, 2009 / 11:00 pm

  13. I don’t really eat burgers, but FaBULOUS idea!

    SabineM
    Jan 12th, 2009 / 8:42 pm