MoMA Line of People Project


What: Photo shoot for a new banner that will cover the west-lot fence on 53rd Street for the duration of the year
When: Wednesday–Friday, June 17–19, 10:00 a.m.–7:00 p.m.
Who: You!
Where: The lobby near the film desk at the 11 West 53rd Street entrance
How: A professional MoMA photographer will be taking full-length photographs of visitors, staff members, friends, and family. A selection of these pictures will then be assembled into a graphic rendering of the legendary MoMA ticketing line, which often extends alongside the 53rd street fence.

The MoMA is looking for people of all ages and backgrounds to show a real slice of New York. If you’d like to participate, please visit the MoMA set in the lobby near the film desk (enter at 11 West 53rd Street) on June 17, 18, or 19. They also encourage you to stop by their set during special extended hours, from 10:00–11:00 a.m. and from 6:00–7:00 p.m. Come as you are, dressed as you like—the more colorful the better!

While they cannot guarantee that your photograph will be used on the final banner, you will be able to download your professionally shot, full-length, high-resolution photograph from the MoMA Flickr site in the week following the photo shoot. Participants will also receive a free admission pass to the Museum!

In order for them to anticipate attendance, please RSVP with the date and time you think you might be able to attend. Kids, extended family, artist friends, and MoMA members are all welcome.

15 Comments leave a comment below

  1. that’s funny, because an art institution here in são paulo – brazil had the same idea:
    but the line here is actually an art instalation.

  2. this is so cool!

  3. Yo, ya subí mis fotos de la visita al MOMA, ¿éstas fotos sirven para el proyecto? . Si es así, por favor, pueden comunicarme. Desde ya muchas gracias.

  4. i really would like to go to this, but it’s not really worth the nj transit fare to and from nyc just for the possibility of my photo being used. it’s stuff like this that make me wish i lived in nyc now instead of 20 miles away in north jersey.

  5. Hi all,

    Due to the overwhelming response to our “People in Line” photo shoot, the shoot will end today (Thursday, June 18) at 7pm and not take place tomorrow. Thanks to all that came by!

    The Museum of Modern Art

  6. wuaooooo

  7. I just did it, it was painless, didn’t hurt a bit.

  8. Hi. I attended the people in line project on June 17. (I think i was number 246). I lost the paper with the flickr website on it. can you please post the website?

  9. Hi Suzy,

    The photos will eventually be posted on our Flickr page:

    You’ll be able to find them in a “collection” (see right hand side of the page). I will post the url here again when they have been uploaded to Flickr.


    The Museum of Modern Art

  10. Hey! Does anyone know when the photos will be posted? I’ve been anxiously checking MoMA’s flickr site all week :)

  11. We are still going through more than 400 people, each having at least 4-6 different poses, we want to make sure to choose the right one, and change the file name.
    They should be up mid next week.
    The wait will be worth it.
    The images look fantastic.

  12. The “MoMA Line” shoot photos are up on Flickr! Collections are split between Wednesday, June 17 & Thursday, June 18. See them here –


    The Museum of Modern Art

  13. Had my picture taken for the wall but i live in Toronto. Anybody know if the wall is up? Are there pictures of it?

  14. Hi Jordan,

    The photos we took are posted here. Did you come on the Wednesday or Thursday?


  15. i was photographed for this project about a year ago, but never saw the banner actually go up. does anyone know what happened ??