Here’s a Zurich based site/campaign that made me look and jump off my seat. (klugeszuerich.ch is in german only, sorry) Mission for a smart Zurich: Philosophical and ethical questions printed on white stickers began appearing on Zurich lampposts, hydrants and trash bins in fall of 2007. The mission grew into 5000 stickers, two poster campaigns and 60′000 eBoard screens in train stations. Some of the questions are: “Are you a good person. When did it start?” “When are you egoistic?” “What do you see when you look into your heart?” “Do you love your partner for what he is or for what he could be?”
I wasn’t able to figure out who’s behind it. Anyone know?