Menu Mind Games


In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.

Read the article: Menu Mind Games

(via a cup of jo)

4 Comments leave a comment below

  1. great Menu

    and Balthazar is the first name of my son…

  2. Do I see a $17 cheeseburger on that menu? Sometimes I feel like Vincent Vega. “Did you just order a $5 shake?”

  3. I clicked through to Amazon:

    List Price: $26.99
    Price: $17.81 & eligible for FREE Super Saver Shipping
    You Save: $9.18 (34%)
    Pre-order Price Guarantee.

    Fantastic value! Or is it?!

  4. Great food, and I love their menu’s production quality.