In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.
Read the article: Menu Mind Games
(via a cup of jo)
great Menu
and Balthazar is the first name of my son…
Dec 14th, 2009 / 10:35 am
Do I see a $17 cheeseburger on that menu? Sometimes I feel like Vincent Vega. “Did you just order a $5 shake?”
Dec 14th, 2009 / 2:22 pm
I clicked through to Amazon:
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Fantastic value! Or is it?!
Dec 16th, 2009 / 9:23 am
Great food, and I love their menu’s production quality.
Dec 16th, 2009 / 1:39 pm