Teach every child about food

Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

12 Comments leave a comment below

  1. Wow – great lecture – thanks for getting that one on our radar.

  2. You should watch this video from his UK program Great Italian Escape. Italian kids know there foods!


    If you like it, see part 2 & 3 as well.

  3. thanks for posting this.
    very thought-provoking… and a little scary.
    kids today don’t know what a tomato is?!?!?

  4. Love Jamie, love his cooking, love his ideas. Despite the difference it would make if we could change fast food or labeling or schools, the focus has to has to be on learning at home about food and cooking from the get go. The difference that makes is unmatchable.

    All the other issues are part profit-driven or money-strangled entities.

  5. I found that (besides the topic itself) the laughter that was sprinkled about towards the beginning of this presentation to be somewhat disturbing. Did the audience really find the information that Jamie presented to be funny? Humorous? I guess I’m glad to see that towards the end the moments of laughter seemed to disappear (save for the moment when Mr. Oliver mentioned something about dyslexia, which is equally disturbing). Why do so many people want to dismiss this topic as a joke?

  6. Jason, they’re not treating it as a joke. Jamie Oliver uses humour to get to people, everyone knows how much of a serious topic this is, which is why they react so promptly to his call to fight obesity.

  7. Just watched this the other day, it was a great TED talk.

  8. He really made a difference to a lot of kids over here.

    Some parents actually revolted – I guess they wanted their children to live in the same ignorace pit they do!

    Despite the opposition, he was heard in Parliament and won a good deal of acclaim. My wife and I are great fans of his (except the Sainsburys ads! ) and being a teacher she knows the extent of childrens’ ignorance when it comes to food.

    Daniel – you’re right – I’m half Italian and knew a great deal more than my peers when I was at school. Most Italian families still cook from scratch so there are always ingredients around as opposed to jars of things!

  9. This was really amazing. I’m only just figuring out things about nutrition and cooking–and I’m 31!

  10. This makes me so happy that we have our son at a small conscientous private school. Brooklyn Waldorf educates kids about wht they are eating and sets a very healthy standard for what kids can bring. maybe private school is worth it : )

  11. I’m British and as a result have known about Jamie Oliver’s campaign for a while. This did not however, to any extent, lessen the impact of this talk. It’s obvious he is so passionate about the subject, that it brought a tear to my eye.

    I sincerely hope that the important people out there are as equally moved as I was.

  12. I love this video! I’m from Ohio but live in Italy and I really see the difference in food cultures. It’s so important to keep eating fresh, healthy foods and cooking at home part of the culture in the US!!