frogMob is based on the idea that anyone can be an ethnographer for an hour, just by paying a little more attention to the world around them. A frogMob is a trend scrape that gathers a quick visual pulse on behaviors, trends and artifacts globally. They publish the call to action on a select topic and gather original photography and stories that describe how products are used globally.
At frog, design research is a tool they use to make sense of human behavior. It helps them to find those nuggets of insight that lead them to create products and services that make people’s lives better. With this in mind, they are opening up their design research process. And they want you to join in.
Learn more and submit to frogMob.
Funny. It’s kinda a public internal tool for frog’s multiple offices across the world. (see leader board). Neat though.
Aug 12th, 2010 / 10:39 am