Simon Sinek: If You Don’t Understand People, You Don’t Understand Business

The folks at just uploaded Simon Sinek’s recent talk in which he discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.

(Wow, I just noticed that the 2012 99% conference is already sold out!)

9 Comments leave a comment below

  1. Thanks for this post. Great speech.

  2. Yes. Thank you!

  3. start with why. a great read!

  4. Thanks for sharing! Glad I watched it.

  5. What a great speech.

  6. This is great! Thanks for sharing!

  7. inspirational speech. Thanks for sharing.

  8. Thanks for sharing.. :-)