Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? Why do dining companions insist on ordering different meals instead of getting what they really want? Why do patients remember long medical procedures as being less painful than short ones? Why do home sellers demand prices they wouldn’t dream of paying if they were home buyers? Why are shoppers happier when they can’t get refunds? Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it?
I enjoyed that book, but found it’s advice in the final chapter surprisingly hard to follow.
Incidentally, I love your blog — I only discovered it about a week ago.
Best.
Sep 7th, 2007 / 10:28 am
It’s really good. I guess you saw his presentation in TED but just in case http://www.ted.com/index.php/talks/view/id/97.
Reading it helped to make decisions faster. I know that at the end of the day I’ll be happy with the decision I made.
Sep 11th, 2007 / 6:41 pm