there’s been a lot of controversy over this ad.
it was ripped off a group of university students who uploaded their film on youtube.
advertising falls victim of not hiding its sources well enough. again.
This is actually ripped off from a psychology paper that was published in 1999 by a Dan Simons (http://viscog.beckman.uiuc.edu/djs_lab/) using a man in a gorilla suit. Its been on TV many times since then and I think that Dan copyrighted this idea so the advertisers could end up in a spot of bother here… I have heard that the BBC have been sued by him at least twice for ripping off this idea without permission in documentaries. Its a great piece of work by the way!
To be a bit of an anorak about this, the original idea was not Dan’s but was an experiment run in the 1960s using a woman with an umbrella rather than a gorilla…
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
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I’d seen this on a few blogs but never watched it.
Very clever, and proof I suppose that wearing a hi-viz jacket on the bike is better than a bear costume.
Thanks for sharing.
Apr 5th, 2008 / 5:54 am
there’s been a lot of controversy over this ad.
it was ripped off a group of university students who uploaded their film on youtube.
advertising falls victim of not hiding its sources well enough. again.
Apr 7th, 2008 / 5:15 am
This is actually ripped off from a psychology paper that was published in 1999 by a Dan Simons (http://viscog.beckman.uiuc.edu/djs_lab/) using a man in a gorilla suit. Its been on TV many times since then and I think that Dan copyrighted this idea so the advertisers could end up in a spot of bother here… I have heard that the BBC have been sued by him at least twice for ripping off this idea without permission in documentaries. Its a great piece of work by the way!
To be a bit of an anorak about this, the original idea was not Dan’s but was an experiment run in the 1960s using a woman with an umbrella rather than a gorilla…
Apr 7th, 2008 / 10:24 am