First Things First Manifesto 2000

… We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design. …


The above is an excerpt of a manifesto that was first published in 1999 in Emigre 51.

(via sheepless)

1 Comment leave a comment below

  1. i put my signature in that manifesto (99) and today i turn my head an saw it paste to my window whith a pin, thanks 4 let me remember this document and thanks 4 the update.

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