“The body of work you’re creating adds up over time. The consistency and empathy of your vision will seep through. Drip by drip, you’ll create something worth noticing.”
– Crickets by Seth Godin
“Laughter is carbonated holiness.”
― Anne Lamott
Games for Grown ups by School of life looks fun: 40 activities to draw us away from static conversation and cast aside reserve to get in touch with the neglected imaginative aspects of ourselves.
“Audience capture is an irresistible force in the world of influencing, because it’s not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it’s actually deeper than that. It involves the gradual and unwitting replacement of a person’s identity with one custom-made for the audience.”
The Perils of Audience Capture, by Gurwinder
You must not have anything wrong with you, or anything different about you.
If you have something wrong or different about you, you really need to correct it. You need to be able to pass under all circumstances.
If you can’t correct it, or change it in any way, you should just pretend that you have. It’s not a problem anymore. Good news!
If you can’t even pretend not to have corrected the situation, you should just not show up, because it’s very painful for the rest of us to see you in your current condition.
If you’re going to insist on showing up, you should at least have the decency to be ashamed.
– Salon Tom Weston’s Five Rules of Being A Grown-Up
(via Ann Lammott in this interview)
The site Make My Drive Fun is pretty darn cool. Go enter your starting and end point and see the magic unfold.
I like this simple, wooden essential oil diffuser by Vorda. (Whispers: Yes, it’s expensive.)
“Creativity is the defeat of habit by originality.”
– Arthur Koestler
I watched the show Severance with my kids (12 and 16) and I can’t stop thinking about it. As someone who has built companies, I am shook by the overall notion of the show. My kids and I felt so many feelings watching this first season. (The ending had us run around in the yard screaming.)
11 years ago I launched Tattly as a fun side project.
The goal? Create high-quality temporary tattoos, designed by professional artists.
Little did I know this lighthearted idea would grow into a healthy business, shipping millions of tattoos around the world.
Since July of 2011, Tattly has catapulted joy and good art into the world, paid our artists over $1.5M in artist royalties, employed over 45+ fine humans, moved three times, attended countless trade shows, appeared on national TV, got featured in the NYTimes, handed out tattoos at the White House Easter Egg Roll under president Obama, collaborated with brands such as NPR, VOGUE, National Gallery, Sesame Street and Starbucks, ran a ‘temporary temporary tattoo parlor’, and licensed art from over 120 artists.
It’s been an eventful ride.
Tattly taught me about margins, the world of wholesale, what it means to ship products globally, how to source manufacturers… but most of all: Tattly taught me that it can be advantageous to fall into an industry you know nothing about. I showed up with zero limiting beliefs, just a whole lot of enthusiasm and willingness to learn.
And then 2020 happened.
Like for so many other bootstrapped, wholesale focused businesses, the pandemic has been brutal. During the NYC lockdown, in an attempt to save the business, I had to personally learn how to ship our orders. For months I would go into our deserted office, pack up the orders and carry them to the post office. It was a lot.
I admit I was on the brink of giving up. More than once.
Carolyn Andrews, our fearless CEO, was one of the people who would consistently remind me of what this mighty little brand brings to the world: We celebrate art, financially support artists, spread joy, champion inclusivity and allow the world to self-express and pretend. Pretending is fun. And boy does this world need more fun.
Over the past two years, I gained clarity: I want Tattly to grow, support more artists and bring smiles and lightness to more corners of the world.
Today I am proud to announce that Tattly has been adopted by the BIC family and is entering its next, expansive brand chapter.
BIC is a family-controlled company started in 1945 by Marcel Bich. Its founding product, the iconic BIC Cristal® pen, kickstarted a revolution that democratized handwriting and provided the world with an accessible medium for artistic self-expression.
Today, BIC is a leading global provider of many essential items. The company’s vision to bring simplicity and joy to everyday life is realized daily through the sale of more than 30 million products in 160 countries. This ability to touch the lives of billions of people in such a meaningful way, to me, is extraordinary.
Am I nervous about putting Tattly in the hands of such a giant company? Yes! Of course!
Am I ‘anxcited’ about the months ahead? Yes, of course!
Am I excited for the expertise, manufacturing and financial resources BIC will be able to provide to strengthen the mission and scale of Tattly? Absolutely!
There is so much possibility ahead!
And, a lot will stay the same:
Tattly remains women-led, Brooklyn based and will always champion artists. Tattly’s brand ethos will be untouched. Our artist community will continue to flourish, as BIC shares our deep respect for creatives. While my role becomes more advisory, I’ll still be involved with the overall creative vision.
I don’t make a decision like this lightly. My close friends know it’s been a tremendously long journey for me to feel ready to set Tattly free. I am proud of how far my team and I have been able to take this gem of a company. Tattly is a true labor of love, bootstrapped, infused with a tremendous amount of care and enthusiasm by 45+ team members over the course of 11 years. Each one of them left a mark.
I trust BIC will honor our past 11 years and honor the essence of Tattly.
I trust BIC will teach her new things, I wasn’t able to.
I can’t wait to see what she’ll grow into.
I love you, Tattly.
“When you hit a wrong note, it’s the next note that makes it good or bad.”
– Miles Davis
“It may be that when we no longer know what to do we have come to our real work, and that when we no longer know which way to go we have come to our real journey. The mind that is not baffled is not employed. The impeded stream is the one that sings.”
– Wendell Berry
Last week was unusually ‘full’. I had no brain space to post here. I can’t remember the last time that happened other than after my kids were born.
And then, as I was swinging from one to-do-item-vine to the next, running from lots of Zoom meetings filled with men wearing blue shirts and khaki pants, my giant glass patio door shattered.
It was a startling moment.
It was mesmerizing to hear the glass crackle for a good 10-15minutes before it eventually settled in its broken beauty.
What’s the lesson of this all?
– Check for rocks in your lawn before mowing the lawn, fellow homeowners!
– There is beauty in the breakdown.
– ….. what else?
“The right person will know how to hold your love. The right person will choose you just as deeply as you choose them. You will not have to quiet the way you care, you will never feel like you are too much. You will not have to beg for the love you deserve. One day, you will be met where you are. One day, you will be someone’s favorite thing, and you will not be confused you will not feel like you are fighting for someone who isn’t fighting for you. One day, you will understand that it never mattered how tightly you held on to the wrong people, how intensely you tried, because the right people were always going to find you. The right people were always going to stay.”
– A Gentle Reminder by Bianca Sparacino
This is an inspiring talk. Definitely made me think about how I talk about what I do. Thank you Clay Hebert.
“You are what you love, not what loves you. ”
― Charlie Kaufman