Tina Roth Eisenberg


Hi, I’m Tina, a.k.a. swissmiss.

My full name is Tina Roth Eisenberg. I started swissmiss in March of 2005 as my personal visual archive. Little did I know that it would eventually grow into a popular design journal with an average of 1 million unique visitors a month.

I grew up in Speicher (AR), Switzerland, influenced by renowned Swiss design and a lot of fresh mountain air. In 1999, after completing my design studies in Geneva and Munich, I crossed the Atlantic and began designing in New York. Since then, I have worked at several prominent NYC design firms, including Thinkmap, where I served as Design Director and helped design the award-winning Visual Thesaurus.

I now run my own studio, swissmiss, with recent clients including the Museum of Modern Art and the Food Network. (I no longer take on clients but focus on my own products/apps) My aesthetics reveal my Swiss roots – I am a firm believer in white space and clean, elegant design.

Besides running swissmiss the blog and design studio, I organize a monthly breakfast lecture series called CreativeMornings, run a simple browser-based to-do app called TeuxDeux and am the founder of Tattly, a designy temporary tattoo shop.

I believe in taking your personal projects seriously and just recently gave a talk (below) at SXSW explaining how it was in fact my side projects that allowed me to go clientless.

I live in Downtown Brooklyn with my wonderful husband, G (a kitchen designer), and our 9 year old daughter, Ella Joy and our 5 year old Tilo Red a.k.a swissmister.

Because of the popularity of my blog, I am often referred to as swissmiss. I like that.

Thank you for reading!


My most recent talk, given at 99u in 2014

In Conversation with Chase Jarvis LIVE

Like Knows Like mini documentary, summer of 2013:

My SXSW Interactive Keynote of March 2013:

My DoLectures talk of September 2013:

Hear me explain the idea behind CreativeMornings: