about

Hi, I’m Tina, a.k.a. swissmiss.

My full name is Tina Roth Eisenberg. I started swissmiss in March of 2005 as my personal visual archive. Little did I know that it would eventually grow into a popular design journal with an average of 900k unique visitors a month.

I grew up in Speicher (AR), Switzerland, influenced by renowned Swiss design and a lot of fresh mountain air. In 1999, after completing my design studies in Geneva and Munich, I crossed the Atlantic and began designing in New York. Since then, I have worked at several prominent NYC design firms, including Thinkmap, where I served as Design Director and helped design the award-winning Visual Thesaurus.

I now run my own studio, swissmiss, with recent clients including the Museum of Modern Art and the Food Network. My aesthetics reveal my Swiss roots – I am a firm believer in white space and clean, elegant design.

Besides running swissmiss the blog and design studio, I teach at Parsons The New School for Design and organize a monthly lecture/breakfast series called CreativeMornings.

I live in Boerum Hill, Brooklyn with my wonderful husband, G (a kitchen designer), and our 3 yearold daughter, Ella Joy.

Because of the popularity of my blog, I am often referred to as swissmiss. I like that.

Thank you for reading!

-Tina

reader testimonials

  • Your blog makes me happy!-Bill
  • Your blog inspired me to take a design course at my university. Thanks for introducing me to the fun parts of design!-Dean
  • Swiss Miss, your blog makes me want to buy a new, blank, apartment and just decorate.-Angel
  • i submitted whatgoogleknows.com only to you, and i got 15,000 hits yesterday from it (i know, that’s kind of crazy.) anyway, i just wanted to thank you for the launch. so thank you.-hans
  • I don’t know of any other sites that range this far in subject matter and still manage to keep it fresh, smartly chosen and personal. It’s almost like you pick the subjects that interest you and write about them! Who would have thought of that? Anyway, thanks.-djfred
  • Wow. You are on posting FIRE lately! I’m getting over-stimulated design seizures, it’s great!-Joe
  • I value your blog greatly. Not only do you “make me look,” you make me buy, download, learn and enlighten. It’s nice to have a reference that combines good taste with intelligence and practicality.-cgsanctum
  • Tina, I have been following you blog for a long time. I depend on it, it feeds me for inspiration. Every evening my husband, who doesn’t touch a computer asks “anything cool on SwissMiss today? Now when someone’s blog is worked into a couples nightly rituals, you’re doing something right.-C. + D.