Hi, I’m Tina, a.k.a. swissmiss.

My full name is Tina Roth Eisenberg. I started swissmiss in March of 2005 as my personal visual archive. Little did I know that it would eventually grow into a popular design journal with an average of 1 million unique visitors a month.

I grew up in Speicher (AR), Switzerland, influenced by renowned Swiss design and a lot of fresh mountain air. In 1999, after completing my design studies in Geneva and Munich, I crossed the Atlantic and began designing in New York. I have worked at several prominent NYC design firms, including Thinkmap, where I served as Design Director and helped design the award-winning Visual Thesaurus. In 2006 I started my own design studio but my side projects (Labors of Love) organically and quite unexpectedly grew into small companies, so I decided to go on a one year client sabbatical in February of 2015. It has been extended indefinitely:

I founded and run a global monthly lecture series called CreativeMornings, I co-created a to-do app called TeuxDeux, I am the founder of Tattly, a designy temporary tattoo shop and I founded and run a co-working space called FRIENDS.

I believe in taking your personal projects seriously and recently gave a talk (below) explaining how it was in fact my side projects that allowed me to go client-less.

Because of the popularity of my blog, I am often referred to as swissmiss. I like that.

Thank you for reading!


My most recent, most personal and also longest talk, given at Adobe MAX 2017.

My story in 5mins 14 seconds, recorded at Kickstarter HQ in fall of 2016.

A Facebook Live Interview with the remarkable Seth Godin, recorded in March of 2018.

My most popular talk, given at 99u in 2014

In Conversation with Chase Jarvis LIVE

Like Knows Like mini documentary, summer of 2013:

My SXSW Interactive Keynote of March 2013:

My DoLectures talk of September 2013:

Hear me explain the idea behind CreativeMornings: