I am a snowboarder/skier so this Touareg ad by Grey Argentina made me smile! Briliant!
I personally would try to avoid the chairs with cars on them, just because it’s a sort of unconcious participation in this ad that seems to be unavoidable. It seems like a perfectly effective and reasonable ad even if there is no one sitting in the chair.
I would go out of my way to deface/destroy such ads if they started to appear on the chairs at my local resort which already reamed me for a season pass.
I am a snowboarder too and infact a designer that works for big brands but must say that I am not really waiting to see advertising taking over the piste! I prefer to dream away overlooking the white slopes without it being a branded environment too!
Those are brilliant ads. A lot better then the crap normally up there.
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