Never Mind What’s in Them, Bags Are the Fashion


Retailers are giving shopping bags a makeover, turning consumers into walking ads. At left, Lord & Taylor bags; center, a bag from Lululemon Athletica; at right, the Scoop bag.

Once a flimsy afterthought in American retailing — used to lug a purchase home from the store, then tossed into the trash — the lowly, free store bag is undergoing a luxurious makeover.

Never Mind What’s in Them, Bags Are the Fashion, by Michael Barbaro for the NYTimes

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  1. My lululemon bag has become a favorite. Easy extra snack and toy bag for my toddler, plus it has all those nifty messages.