If you ask most people, they’ll say that advertising, and the communications industry as a whole, sells people things they don’t need and can’t afford. It might be occasionally entertaining, but by and large it’s fundamentally wrong and unnecessary. As we work in it, we’d prefer to focus on the positive side. The communications industry is also the best in the world at grabbing people’s attention and getting them to act on what we say.
The aim of Good 50×70 is to use these skills to highlight more important things than beer and trainers. It’s a competition to raise awareness amongst the creative community of the power we have to be a force for good. There are 7 briefs from 7 charities on 7 issues that affect thousands of people around the world. All you have to do is pick a topic that inspires you and submit a poster on that theme. 210 posters (30 from each brief) will be selected by our jury of leading designers and exhibited around the world and published in a catalogue,but more importantly they’ll be presented to the charities for their use as a potential campaign.
Even if you create communication tools every day, this time your poster might really have a positive impact on thousands of lives. It’s time for our industry to give us something back.