Vanity Barcodes

Vanity Barcodes‘ goal is to help businesses take advantage of the little-known marketing potential of decorative — yet functional — UPC barcodes on their products. It’s a great way to add brand value and engage customers in a way that no other graphic design can!

10 Comments leave a comment below

  1. barcodes can really be so fun, i’m glad people get creative with them! pretty charming, really. ;)
    .honeyhuckabee

  2. Isn’t it great!?!

  3. I love these, but sadly clients seem to think it’s a frivolous extra!

    Since when was attention to detail frivolous?!

  4. I have a record with the singer’s profile carved out from the top of the barcode – such an awesome detail to an otherwise awesome cover design (by Paul Wilson).

  5. This was done before by the japanese group:

    http://www.barcoderevolution.com/

  6. I finally saw an example on a package of paper towels recently. I was surprised to see the barcode so large. It was the focal point to identify the product. Loved it. The product was essentially a generic product, but the use of the barcode lifted it.

  7. Great examples. Here are some more creative barcodes from the Japanese firm http://www.d-barcode.com/

    http://www.thedieline.com/blog/2009/11/unique-japanese-barcodes.html

  8. Years ago, Mad Magazine made fun of them starting in 1978.

    http://www.mentalfloss.com/blogs/archives/36569