Goals

“The reason that most of us are unhappy most of the time is that we set our goals—not for the person we’re going to be when we reach them—we set our goals for the person we are when we set them.” – Dan Gilbert

Jim Coudal quoting Dan Gilbert during a CreativeMornings/Chicago talk.

7 Comments leave a comment below

  1. I never realized that most of us are unhappy most of the time. That makes me feel sad.

  2. ERROR: Seeing the video, it becomes clear that the quote above is misattributed to Jim Coudal, while he is in fact quoting (or at least paraphrasing) the author (and behavioural psycologist) Dan Gilbert.

  3. I apologize for the error. Updated.

  4. Most of us aren’t unhappy most of the time.

  5. No, you are misreading the quote. He is not saying that most of the time, most people are unhappy. He is saying that when most people are unhappy, the reason for that unhappiness (which could be rare in occurrence) can most likely be attributed to the fact that we set our goals for the person we are when we set them, rather than the person we’re going to be when we reach them.

  6. It still looks as if Jim Coudal said it, the way that this is formatted. It should have “–Dan Gilbert” in large font just after the quote and “as quoted by Jim Coudal” in smaller font.

  7. Jill, totally, my mistake. Fixed.

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