“So many creative directors have been promoted to that position because they were good at being creative,” says David C. Baker, principal of ReCourses, a management consulting firm for design and communication companies. “But there’s no connection between that and being a good creative director. It’s a huge shift to go from being responsible for the quality of your own work to being accountable for the quality and output of your team. It’s a tough transition for many designers.”
Find out the lessons that other designer/managers have learned, and get great tips from Baker on making the move up the ladder.