the need for speed | article

Speed allows us time to explore a greater number of options, affording us the luxury of comparing and contrasting a number of different directions early on. I really believe in numbers. More options early in the process do streamline things later. Contrasting variations against one another helps you remove a subjective preference for what may be a weaker direction. Working fast and coming up with a number of options allows us to stay fresh and energetic.

Speed is important. Contrary to the beliefs of many, I believe that working quickly makes a huge difference in both the quality and consistency of output, as well as one’s general satisfaction at work. At the same time, I must stress that moving fast is never an excuse for sloppy work. If one is focused, speed should never compromise one’s output; instead, it should serve to enhance it.

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I couldn’t agree more.