Green Thing is a newly launched, not for profit community site. The idea is to unite people against climate change by making it easy and enjoyable to be a bit greener, with the help of London’s creative industries. Every month you get a different Green Thing to do – October’s is ‘walk once’.
Each month, Green Thing displays user-generated content (videos, photos, songs) which shows how people have done the Green Thing that month.
Collaborated to this project companies such as: PHD (Media Planning), Pentagram and Interbrand (brand identity), PR firms Shine, Cake, Bite and Mission Media (Pr and WOM). BigMouthMedia, Agency.com, Glue, Agency Republic, AKQA, Headshift and LBi are all bringing the ideas to life online.
(thank you sarah)