Blogs can kill brands

The reality is that blogs are becoming inexorably influential in maintaining brands. Blogs can both build brands up (think: Robert Scoble) and break them down (think: Kryptonite locks) with awe-inspiring force. Acknowledging this interconnection is in large part why I write this post. The situation I cite with Deer Lake Chrysler represents just how unaware many organizations are regarding the sea-change in marketing that is currently underway. In a pre-web world, marketing was synonymous with advertising; today, the customer is active and has true recourse.

Blogs can kill brands, by Eric Karjaluoto