The Art Of Microfame

Microcelebs080617_lede_560b(Photo: Getty Images (Tila Tequila and Jakob Lodwick); Courtesy of The Show with Ze Frank (Ze Frank); The Cobrasnake (Cory Kennedy)

It’s easy to be cynical about this new class of celebrity. The lines between empowerment and self-promotion, between sharing and oversharing, between community and cliques, can be blurry. You can judge for yourself whether the following microcelebs represent naked ambition, talent justly discovered, or genius marketing. The point is that renown is no longer the exclusive province of a select few. Nano-celebrity is there for the taking, if you really want it.

• 1. Self-publish
• 2. Stylize
• 3. Overshare
• 4. Respond
• 5. Ally
• 6. Diversify
• 7. Create Controversy
• 8. Persist

New York Magazine: “The Microfame Game and The New Rules of Internet Celebrity”

(via psfk)