Beijing Olympics Pictograms


Pictograms being used for the events at the Beijing Olympics. Above is a variant the NY Times used in their Olympics section the other day.

(thank you adam)

5 Comments leave a comment below

  1. The Graphic Language of Min Wang —

    You may find this interview/article Shift did interesting to know some of the background and the guy working on it and a bunch of the Beijing identity items

  2. That Judo pictogram is a thing of beauty.

  3. Hmmm maybe you’d like to check out how Amnesty International has transformed them for their new campaign ;-)

    XO Puri

  4. This article in Baseline (London) tells the whole story of the design of the Beijing Olympics graphics program. The SHIFT article was adapted from it.

  5. It’s well done design and concept based on Chinese characters and stamp culture.