A page from Typographie. The phrase, “nach Mass” translates to, “made to measure” Photo: insect54
Past examples of structured grid design and typography by Swiss masters such as Josef Müller-Brockmann continue to influence both print and interactive design to this day. However, after realizing there is no shortage of Müller-Brockmann fan clubs, I wanted to explore some of the other, maybe lesser-known founders of the International Typographic Style. My search led me to a typographer and designer by the name of Emil Ruder (1914-1970), who played a key part in the development and dissemination of the Swiss Style.