swissmiss studio: Convert


My fab developer John and I launched a new site last night for a NYC based Green Roof Service called Convert. I not only designed the site but also had the opportunity to help my client find an appropriate name for their business. When they came to me, they did business under the name of New York Green Roof, which was simply too generic and not memorable. After a long discovery process the client picked ‘Convert’ which not only perfectly expresses what they do (converting roofs) but also entails the word green (vert). I am happy how this little gem of a site turned out. Yay for launching new sites! Yay Internet!

12 Comments leave a comment below

  1. it’s a very pleasant looking site – congratulations.

    not to nitpick or anything but rather to gain a little insight… i’m assuming that was chosen in part because was taken but don’t you think this puts them at a little bit of a disadvantage from both an seo standpoint as well as a ‘consumer-ease-of-use’ standpoint?

    also – a mailto link? i always thought those were like giving spammers the keys to your house. no?

  2. congrats on a solid, clean looking site that really shows off the client’s work.

    have you ever considered putting together a section on swiss-miss that documents your work?

  3. @MES. Yes, indeed, I have. We are actually working on it. (Watch out, you, wednesday when I come into the studio!)

  4. The site is beautiful. The name is perfect. Bravo.

    What block is the carriage house on? And when are we going to see some green rooftops in DUMBO!?

  5. I would love it if I could click on the images of the site in order to go to it. Then your click target area for heading there is SO much larger than just the text link.

  6. Does your client not want to register, ie in a hurry!

    I see you registered, presumably for this project. So perhaps you have already been down the track.

    In my view it’s a shame your client did not go with branding rationale on the name, but stay generic with the domain, ie on the basis that they can’t have

    Friendly feedback.

    Nice work, as always.

  7. Lovely work. I especially like the green rollover on the logo type treatment.

  8. When I saw the screenshot I thought “Why didn’t they set “VERT” in green?” . Upon visiting I caught on…nice…so, ditto Lala’s comment. Wonderful, legible typography. I appreciate the straightforward, elegant presentation (no Flash, jQuery effects etc etc). BTW, CONVERTAROOF.COM is available.

  9. Nice one ;)
    Great photography in some.

    ps would been neater if it’ll load in full screen

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