Losing the Race to the Bottom

Here’s an interesting SXSW 2010 podcast with Jim Coudal and John Gruber in which they trace their history and share their experiences in how to make a living with running a blog.

How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of John Gruber of Daring Fireball and Jim Coudal of Coudal Partners.

Listen to the podcast here: Online Advertising: Losing the Race to the Bottom

(thank you Liz)