Creativity is Unpredictable

“I can’t give my students more time in their lives; but what I try to do is change the way they think about and value it in the first place. My class typically includes students who aren’t art majors, some of whom may never have made art before. I give them the same advice every quarter: Leave yourself twice as much time as you think you need for a project, knowing that half of that may not look like “making” anything at all. There is no Soylent version of thought and reflection — creativity is unpredictable, and it simply takes time.”
Jenny Odell