Keynote speaker, James Cooper, Creative Director of Another Anomaly talked about some of their campaigns. (Keep A Child Alive, EOS and Converse and Eric Ripert) What stood out to me is his statement about how we’re in the age of “Good Works”. We shifted from “Greed Works”, to “Green Works” to now a time of “Good Works”. James feels strongly about educating students and giving them a good start. He taught and an ad school and instead of teaching them how to design/create an ad, he taught them how to start a business. Interesting!
His final slide, summing up his points niceley:
– test theories (don’t chase awards)
– be on the consumers’ side
– good is different / different is good
– help out the industry
– have partners not clients – you’re less likely to dick them over.