I landed in NYC today, opened my Twitter timeline and found a bunch of angry designers getting at Squarespace for having created Squarespace Logo. I was stunned.
The never ending stream of snarky comments on the new tool that helps anyone create simple “logos” made my heart sink. What is it with the design community so quickly lashing out at other creators? It’s totally ok to disagree but not to ridicule other people’s creations. I have no respect for that.
I am impressed by the simple tool they built. I have respect for the thoughtfulness and craft that went into it. Am I super thrilled that they are saying ‘anyone can design a great logo’, not really, but that’s not the point. Their logo builder is not much different than a tool like Adobe Illustrator.
I know quite a few folks over at Squarespace and I can assure you one thing: They care about design. They care about the web being a more beautiful place. And I am grateful for it. They even state in their blog announcement that this tool will never replace the need for professional designers.
Next time your cousins, uncles and aunts ask you to design a website and logo for $250, just know, that there is such an amazing tool like Squarespace that will help them get online, in a beautiful minimal way, at a low price.
Never forget: The web is a place of abundance. There will always be folks that appreciate the importance of a custom tailored brand. So, designers, take a deep breath. It’s all good. There’s a place for basic tools like Squarespace Logo *and* for your craft.
And, next time we want to ridicule someone else’s labor of love, let’s all remember this great talk by Jason Santa Maria.
UPDATE: Yes, as Erik has mentioned in the comments, Squarespace has been supporting this blog over the last year with sponsored posts. I would have written this post even if they weren’t my sponsor. I have had the pleasure to meet a few Squarespace team members over the last year and have grown fond of the their passion for what they are building. I respect their craft and hustle. They are good people! I will not accept the design community lashing out at people I admire. There is too much negativity in our community and I hope that posts like this will help swing the pendula the other way.