swissmiss is about to get a major facelift, including a new identity, wich means, I am my own client.
I just had a lengthy meeting (aka inner dialgoue) with myself. I think it was a good one, but the client, and the designer are still confused. Both couldn’t make up their minds on which logo to pick. What do you think? 1 , 2 or 3?
You input (via comments below or via email) is appreciated and will be rewarded with extra special designer karma points.
UPDATE: Thank you so much for all your comments and suggestions. I admit, I didn’t expect such a flurry of feedback. Some of you even sent me mockups! (!!) I am sending lots of designer-karma points your way. And now, back to the drawing board, as I am completely confused. Ha!
I like number 2 (in my humble opinion). Greetings from Chile! great blog, love it.
Aug 31st, 2007 / 3:05 pm
02 !
Aug 31st, 2007 / 3:05 pm
number 3 gets my vote
Aug 31st, 2007 / 3:05 pm
I like number two as well. Very striking I think.
Aug 31st, 2007 / 3:10 pm
#2. the type thickness feels right with the stroke around the symbols.
Aug 31st, 2007 / 3:10 pm
hmm I think number 2. Greetings from Poland:)
Aug 31st, 2007 / 3:11 pm
I like #1 or #2… probably #2 the best.
Aug 31st, 2007 / 3:11 pm
definitely #2
Aug 31st, 2007 / 3:17 pm
I love #1 and #2!
Aug 31st, 2007 / 3:17 pm
#3 all the way.
Aug 31st, 2007 / 3:20 pm
i like #2.
am i decoding the cross and star correctly? cross = switzerland (obvious) â star = america?
Aug 31st, 2007 / 3:20 pm
#1 – it feels more serious than the others, and provides a nice counterpoint to the fun name “swissmiss”
Aug 31st, 2007 / 3:21 pm
#3 is my choice. There’s something striking about the symmetry that’s almost there but not really there.
Aug 31st, 2007 / 3:22 pm
Sorry, Tina, but the new logo design makes me think Swiss Navy Lube, not high-fashion-swiss-blogging.
Otherwise, I love the first one. The thinner font is much more elegant the the other two, and it makes a better contrast with the graphic than the second concept.
Aug 31st, 2007 / 3:22 pm
Zwei
Aug 31st, 2007 / 3:23 pm
i don’t like any of these. I think you can do much better. They are all variations on one idea and they seem kind of generic. Seems to me that your blog is part quirk, part premium. How about some more varying sketches? You can do it!
Aug 31st, 2007 / 3:24 pm
2. The optical similarity of line thickness of the cartouche and the text is pleasing. The others look a bit forced, whereas that one is natural and just appears more… Swiss.
Aug 31st, 2007 / 3:24 pm
what if you took the “swiss” of #1 and the “miss” of #2 and combining the thin type with the bold type. I think the icons are cool, but kind of look like the nintendo logo.
Aug 31st, 2007 / 3:25 pm
I’m torn between 1 and 2 but I’m leaning slightly towards number 2. Even then though, I think you could do better.
Aug 31st, 2007 / 3:28 pm
#2 and dont ask the crowd.
Aug 31st, 2007 / 3:33 pm
I came here (from the feed ) to vote for number 3, but changed my mind to #2!!!
Aug 31st, 2007 / 3:39 pm
#2
Aug 31st, 2007 / 3:41 pm
I personally like #2. #3 reminds me too much of the the Macy’s logo.
Aug 31st, 2007 / 3:43 pm
definitely #2!!!
Aug 31st, 2007 / 3:48 pm
choosing from those 3 my favourite is #2!
Aug 31st, 2007 / 3:51 pm
#2 for sure!
Aug 31st, 2007 / 3:52 pm
I’d say #1 feels good, though the stroke scale seems to different between bug and the text, and it doesn’t look like it would scale well.
I like #2 for it’s “color” and it looks like it would scale better, but the dots of the “i” are distracting. Though I’d still look at the line weight on the bug.
#3 makes me think of a girls t-shirt
I suppose you have to use Helvetica ;)
Have you tried the swiss cross between swiss and miss?
Cheers
Aug 31st, 2007 / 3:54 pm
# 3 is the best because it fully integrates the design elements into one coherent type treatment. It is elegant and sophisticated.
Aug 31st, 2007 / 3:55 pm
all are weak.
Aug 31st, 2007 / 3:57 pm
Being a geek at heart I think the first and second one remind me a little too much of video games (original NES, with the d-pad/plus sign on the left, or super nintendo since it’s rounded)
#3 – Like it but another poster had the same thought as me, reminds me a lot of the macy’s logo.
But, if i had to pick between those 3 i would still go with the third one even with the slight macy’s reference.
Oh and I love the star, so much that I already have one tattooed on my hand…
Aug 31st, 2007 / 3:59 pm
#3 – simple and clean.
Aug 31st, 2007 / 4:09 pm
#2!
i think the density of the text is better. and the +/* are more clearly different when placed next to each other, than in #3 where at a glance it just looks like red hilites on the ‘i’
Aug 31st, 2007 / 4:11 pm
I’d choose either the first or second option. The logotype looks as if it belongs together with the mark, as it is supposed to. The third option doesn’t look to me like the red icons want to be with the black letters :).
Aug 31st, 2007 / 4:12 pm
Number 3 is much more in adequacy with the Web site.
Simple and elegant.
Aug 31st, 2007 / 4:13 pm
#2 mag ich!
Aug 31st, 2007 / 4:18 pm
Love the simplicity of #3
Aug 31st, 2007 / 4:22 pm
I’d choose #3. The star and cross sit in with the type really well. Someone else said that much more elegantly than I could. In contrast, I think in the first two the graphic and the text feel too separate.
I like the finer type in the first, very elegant, so perhaps you could look at lightening up the font weight in #3.
Someone suggested putting the Swiss cross between Swiss and Miss, which I initially thought might work, but could read “Swiss plus Miss” so I’ve ditched that one.
Hmm. I don’t envy you :)
Aug 31st, 2007 / 4:23 pm
Why don’t you consider going with your current favicon? I think it’s pretty great.
Still, I like #2.
Aug 31st, 2007 / 4:24 pm
what about something between 1 and 2?
#1 font and size works best for me, but the thickness of the icons kinda takes away from the clean look of the name (–and yes, now that someone mentionned it , it does remind me of video games symbols)
#2 and although too bold for me—I like they are the same thickness
Great blog…cant live without it:)
a swissmiss gone LA
Aug 31st, 2007 / 4:26 pm
My vote goes to #3 too – simple and effective, with equal parts of sw+ss and m*ss :-)
Aug 31st, 2007 / 4:26 pm
My preference is number three. I am an avid reader of swissmiss and I enjoy visiting it because I know you always pick up on things that are beautiful as well as usefull additions to one’s life. The third logo expresses that well by using the plus and star as dots for the i’s. Beautiful and Useful.
Also, number one and two seem heavy on the icon or technology side. The star and plus within an oval remind me of the wii.
good luck!
Aug 31st, 2007 / 4:27 pm
#3 !!!
Aug 31st, 2007 / 4:31 pm
2, 3, 1: in order of preference, favorite = 2 :)
Aug 31st, 2007 / 4:31 pm
Number 2 FTW.
Aug 31st, 2007 / 4:31 pm
#3, #2, then #1.
Aug 31st, 2007 / 4:36 pm
#3 is the one for me….
Aug 31st, 2007 / 4:40 pm
I like #3. The blob at left on #1 and #2 looks like a Nintendo controller or something.
Aug 31st, 2007 / 4:42 pm
The typeface for 2 and 3 is spot-on: legible, bold, and just “European” enough. The glyph treatment in 3, though, is a little odd. I like the glyph in 2… but it reminds me of a video game controller â specifically Nintendo’s.
Have you thought of using a different shape for the badge behind the + and * ? A rectangle… maybe a slightly arched rectangle (like the shoulder badges that scouts wear)?
Just a thought.
I love the subtle symbolism, though… + = Swiss, * = American.
Aug 31st, 2007 / 4:43 pm
3,2,1, in order of pref.
I’m swiss too, from Basel. Now in Spain since I was 7 (now 20).
I really enjoy your blog. Bye!
Aug 31st, 2007 / 4:44 pm
i like 2 and 3, but i vote for #3 because i think it has a bit more sass than 2.
Aug 31st, 2007 / 4:45 pm