Businesses everywhere are investing huge resources to make people more creative. Creativity and innovation are vital to the new knowledge economies in particular – and for all companies to keep pace with the dizzy speed of change. But why do adults need help to be creative? Most young children are buzzing with imagination. What happens to their creativity as they grow up? Why do so many adults think they’re not creative (and not very intelligent) and that other people are? What’s the real problem – and what should be done about it?
Out of Our Minds: Learning to be Creative, by Sir Ken Robinson. Just added it to my list of books ‘to be read’.