Me? I prefer my brand to be a “global microbrand”. It’s easy and it’s flexible. It’s not tied down to one geographical locale, which I’ve always found to be financially unreliable. So business is a bit slow around here in England. No matter. I’ll head over to Redmond, Washington, and do a gig for Microsoft if I have to. New York? Sure. Houston? If they pay me enough.
So that’s why I have a blog, I suppose. I like the control. I write something, I post it, it gets read, hopefully good things happen as a result, somewhere on this small blue planet of ours. Unlike a book or a movie or a TV commercial, there’s no waiting around for somebody else to greenlight it. The only light is the greenlight.
Blogging is dead? According to whom?, by Hugh MacLeod