The above image is a client direction Joe Bauldoff was given on a recent project. Naturally, he decided to Xerox a 600% magnified copy of it and post it at his desk. I would have done exactly the same. Oh, and by the way, Joe will be our ‘virtual skype video guest‘ at this month’s “creative mornings‘. YAY!
“Okay, it looks great but it doesn’t pop. Could you make it pop?”
Me-“You mean make it ugly.”
“*uncomfortable chuckle” Ugh, yeah. So it pops.”
It’s 12 over 14 and green. What more do you want!
Oct 6th, 2008 / 3:25 pm
But pink is sort of what i do… lol
Oct 7th, 2008 / 1:06 pm
Quick! I need to find a New-York-appropriate black chic outfit to wear! And I have to make my video background “extra-designy!” Where is a random Saul Bass poster to stick behind me!?!?! I’M NOT READY!!!
Oct 7th, 2008 / 9:59 pm