Design is…

Design is 70% dealing with people, 3% the idea, 2% selling the idea, 2% the brief, 2% being pig headed, 1% printing, 3% eye for detail, .6% invoices, 2% coffee, .7% tracking, .1% warm glow, .6% panic, 1% 4am, .6% staring, .2% checking, 1% letting go, .8% keeping hold, .7% estimates, .3% checking, .4% proofs, .1% colour, .9% understanding, .4% marketing, 1% checking, .8% beach ball, .5% mice, .3% keynotes, .4% persuasion, .2% bragging, .5% smiling, 2% knowing when to stop. – Duane King

(via hrrthrr)

7 Comments leave a comment below

  1. Duane is a brilliant person. I’m fortunate enough to chat with him every day and to collaborate on projects. And he’s super nice to boot! Good one Tina.

  2. Brilliant. It’s versatile in the field of any creative job.

  3. what about chocolate?!?

  4. Love this. But what’s the other .9% for?

  5. i have to agree! but 2% coffee?

  6. Absolutely! I guess it’s good that I like people. Otherwise, I don’t think I’d make it in this industry.

  7. If you don’t like coffee, can it be 2% hot chocolate or 2% coke?