Haha, true, but kinda sad too. This gives no glory to the practitioners, it’s all about management. So many talented people enter an ad agency young, poor, and passionate, but leave it old, rich, and grumpy.
No QuarkXpress, but tons and tons of InDesign. But I don’t think I fall in the category of advertising…
Funny, Prescott. My version, the small business owner version, would include the champagne at the top, the mop and bucket at the bottom, and all possible apps in between.
I really don’t agree with this for several reasons… First of all anyone who uses Dreamweaver won’t get a job at a real agency. Second Flash is loosing steam super fast, the agencies that are making the big money right now are full on JavaScript animators.
Design is shifting towards working prototypes, we design with our HTML/CSS and take pages and applications to market way faster that way.
This is a chart of an agency from 2002 or something.
I am an AD and I would die without InDesign. I used to write all of my college papers in it and, needless to say, use it to create all of my ads… even for web stuff (that I then send to the interactive people who make it live, unless they demand photoshop :)
@Raoul, I am serious… a serious person, as for credentials I own an agency which does production company some major companies.
See newgoldleaf.com
I am also a professor in the masters department in the School of Advertising at Academy of Art University.
No need for flame wars here. These are my observations of a shift that is happening on the web. Remember Flash is a proprietary technology and is naturally subject to competitive forces.
HTML5 will likely change much of the way interactivity on the web is delivered, but that may be a few years away also.
I appreciate that you have an opinion, but it was stated pretty much like fact.
If you think its fact, you could not be more wrong. Numerous ‘real’ agencies use DW – I assume more than you realize. Also, Flash has never been more widely used and accepted as it is today. I would hardly say its losing steam.
“Design is shifting towards working prototypes, we design with our HTML/CSS and take pages and applications to market way faster that way.” @Joseph Silvashy
I believe prototype code is and should be vastly different than production code. Two situations tend to result from this sort of process. 1) Inferior rapid prototyping code sneaks into the final product. 2) Superior, but costly code is written upfront, making the prototype resistant to change/iteration. Either situation can become time costly.
Forcing the interactive prototype to done in another technology (Flash, Axure, Adobe Catalyst, even paper) is a helpful means to avoid these situations. And as these tools continue to mature, so will their efficiency in use.
Swissmiss is an online garden Tina Roth Eisenberg started in 2005 and has lovingly tended to ever since.
Besides swissmiss, Tina founded and runs TeuxDeux, CreativeMornings and her Brooklyn based co-working community Friends Work Here. (She also started Tattly which was recently adopted by BIC)
Become a Sponsor
Interested in sponsoring a week of my RSS Feed? Click here to learn more.
Haha, true, but kinda sad too. This gives no glory to the practitioners, it’s all about management. So many talented people enter an ad agency young, poor, and passionate, but leave it old, rich, and grumpy.
Apr 9th, 2009 / 12:04 pm
Only a few leave it old rich and grumpy. Most just leave it old and grumpy.
Apr 9th, 2009 / 12:06 pm
brilliant
Apr 9th, 2009 / 12:17 pm
Less is more? ;)
Apr 9th, 2009 / 12:44 pm
Or, if you’re not a creative …
http://www.perezfox.com/images/evolution_advertising2.jpg
Apr 9th, 2009 / 2:07 pm
Does anyone still use Quark Xpress?
Apr 9th, 2009 / 2:15 pm
No QuarkXpress, but tons and tons of InDesign. But I don’t think I fall in the category of advertising…
Funny, Prescott. My version, the small business owner version, would include the champagne at the top, the mop and bucket at the bottom, and all possible apps in between.
Apr 9th, 2009 / 2:39 pm
i don’t even know what the “E”, “X”, or “P” logos represent. That must make me an intern
Apr 9th, 2009 / 2:41 pm
LOL. WHat I still dont understand is why designer is a step before Art Director in this world. The rule of the AD/Copy duet has to end. Designer rule!
Apr 9th, 2009 / 2:58 pm
my interest in advertising waxes and wanes for these very reasons. boo.
Apr 9th, 2009 / 4:23 pm
When saw this I was thinking about what is the copywriter one. Microsoft word forever.
Apr 9th, 2009 / 5:16 pm
I really don’t agree with this for several reasons… First of all anyone who uses Dreamweaver won’t get a job at a real agency. Second Flash is loosing steam super fast, the agencies that are making the big money right now are full on JavaScript animators.
Design is shifting towards working prototypes, we design with our HTML/CSS and take pages and applications to market way faster that way.
This is a chart of an agency from 2002 or something.
Besides that it has some thought to it…
Apr 9th, 2009 / 5:31 pm
funny.
No InDesign in advertising? That explains a lot…
Apr 9th, 2009 / 6:36 pm
I am an AD and I would die without InDesign. I used to write all of my college papers in it and, needless to say, use it to create all of my ads… even for web stuff (that I then send to the interactive people who make it live, unless they demand photoshop :)
Apr 9th, 2009 / 7:30 pm
are those CS2 or 3 icons? Should update to CS4 ;)
Apr 9th, 2009 / 8:12 pm
HAHA! I actually tweeted this earlier. Found it through Yay!Everyday
Apr 10th, 2009 / 6:09 pm
http://weareanti.com/images/career-evolution-traffic.jpg
Apr 14th, 2009 / 3:51 pm
Media-version:
http://tinyurl.com/cf9cra
Apr 14th, 2009 / 4:29 pm
congrats to all the ACDs! ur most knowledgeable at this stage! :)
Apr 16th, 2009 / 12:14 am
great jaja, it’s really nice, and fun !
Apr 19th, 2009 / 7:23 pm
perect, true & disturbing. I am 3/4 there. Dammit
Apr 19th, 2009 / 10:56 pm
To Joseph Silvashy.
Are you serious?
Are you a serious person?
Are you a tutor at a crit?
Apr 20th, 2009 / 3:42 pm
@Raoul, I am serious… a serious person, as for credentials I own an agency which does production company some major companies.
See newgoldleaf.com
I am also a professor in the masters department in the School of Advertising at Academy of Art University.
No need for flame wars here. These are my observations of a shift that is happening on the web. Remember Flash is a proprietary technology and is naturally subject to competitive forces.
HTML5 will likely change much of the way interactivity on the web is delivered, but that may be a few years away also.
Apr 21st, 2009 / 3:18 am
Mr. Silvashy,
I appreciate that you have an opinion, but it was stated pretty much like fact.
If you think its fact, you could not be more wrong. Numerous ‘real’ agencies use DW – I assume more than you realize. Also, Flash has never been more widely used and accepted as it is today. I would hardly say its losing steam.
Apr 22nd, 2009 / 3:30 pm
“Design is shifting towards working prototypes, we design with our HTML/CSS and take pages and applications to market way faster that way.” @Joseph Silvashy
I believe prototype code is and should be vastly different than production code. Two situations tend to result from this sort of process. 1) Inferior rapid prototyping code sneaks into the final product. 2) Superior, but costly code is written upfront, making the prototype resistant to change/iteration. Either situation can become time costly.
Forcing the interactive prototype to done in another technology (Flash, Axure, Adobe Catalyst, even paper) is a helpful means to avoid these situations. And as these tools continue to mature, so will their efficiency in use.
Apr 22nd, 2009 / 4:01 pm
Fabulous!
May 13th, 2009 / 10:08 pm
the e x and p are the symbols for microsoft office for the mac. x = excel, e = entourage (like a calendar) and p = powerpoint
May 16th, 2009 / 5:21 pm
love it a lot but
time span missing in it
wondering when I will become AD?
Jun 8th, 2009 / 4:02 am
Funny stuff, looks like the ACD has it the worst.
Feb 19th, 2014 / 11:17 am