It’s Time for Real

Hellmann’s – It’s Time for Real from CRUSH on Vimeo.

(via noquedanblogs)

2 Comments leave a comment below

  1. I’m glad to see a major food label get on this bandwagon. As Canadians, my family does our best to avoid imported foods, even to the extent of going without strawberries (only available from California), tomatoes (Israel), apples (New Zealand), corn on the cob (California), and potatoes (Washington) for long periods of time. And yes, the video is right: eating local produce is getting harder all the time, as our farms and orchards are razed to build condos and freeways. As more of our food is imported from regions with lower labour costs, it becomes less and less economical to keep land arable and producing here at home, and the pressure is on landowners to sell for exorbitant prices to developers; while politicians have no spine to prevent the outsourcing of our food supply.

    Another sobering thought is: What happens when peak oil hits, and we can no longer afford to import basic staples like potatoes, and we’ve paved over all of our arable land?

  2. This video was beautifully done. Putting across the points very elegantly and entertainingly.

    I agree with the poster above. It’s a scary situation, even here in the UK.