The 15 Things Charles and Ray Eames Teach Us

01. Keep good company
02. Notice the ordinary
03. Preserve the ephemeral
04. Design not for the elite but for the masses
05. Explain it to a child
06. Get lost in the content
07. Get to the heart of the matter
08. Never tolerate “O.K. anything.”
09. Remember your responsibility as a storyteller
10. Zoom out
11. Switch
12. Prototype it
13. Pun
14. Make design your life… and life, your design.
15. Leave something behind.

Excerpt from: An essay by Keith Yamashita (PDF)

(via Dare+)

11 Comments leave a comment below

  1. Which you have obviously learned! Or just have in you naturally.

  2. What an inspirational thing to read at the start of my day. Thanks for sharing.

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  4. #8 -“never tolerate “O.K anything” hmmmmm anything? SOS i need some perspective on this one

  5. Nice to see this featured here. It’s a wise list.

  6. Wow, this post makes me so happy. I love the Eames’ and most everything they stand for. Thanks Tina, you da bomb

  7. …interesting….I guess these 15 things require quit some thinking skill…

  8. not “quit”
    I meant “quite”

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  10. I think it is so important to live by these words so much here. I really love the 15 things so much here. So much that you can get from it all here. Great job on this. storage containers Kitchener